Royal Caribbean Group has announced an update for loyalty members of its three brands: Royal Caribbean International, Celebrity Cruises, and Silversea.
Going into effect on board on June 5, guests will be able to attain equivalent tier status across all three, enhancing their existing benefits.
The new Loyalty Status Match program is the first among major cruise companies. It allows members of Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises‘ Captain’s Club, and Silversea’s Venetian Society to enjoy reciprocal tier status regardless of which brand they choose to sail with.
Royal Caribbean Status Match
| Captain’s Club | Crown and Anchor | Venetian Society |
|---|---|---|
| Classic | Gold | 1 VS 1 |
| Select | Platinum and Emerald | 100 VS Days |
| Elite | Diamond | 250 VS Days |
| Elite Plus | Diamond Plus | 250 VS Days |
| Zenith | Pinnacle Club | 500 VS Days |
Key highlights of the Loyalty Status Match program include:
- Seamless Status Recognition: Members of Crown & Anchor Society, Captain’s Club, and Venetian Society will receive one-for-one status match across all three brands after enrolling in each program.
- Onboard Benefits: Guests can enjoy the onboard benefits each brand offers for their equivalent tier status when sailing with a sister brand.
- Effortless Tier Matching: Guests already enrolled in multiple loyalty programs will be automatically matched across brands within seven days to ensure they receive their appropriate loyalty status.
- Enhanced Travel Experience: Status matching lets guests choose from broader and more diverse vacation experiences and destinations.
| Jason Liberty, president and CEO of Royal Caribbean Group, stated, “We strive to provide guests with experiences within our portfolio of brands that meet them for all of life’s moments. Each of our differentiated brands has passionate fans who take pride in the status they’ve achieved through repeat sailings. Our new Loyalty Status Match program rewards guests traveling across our brands, transforming a vacation of a lifetime into a lifetime of vacations.” |
The new benefits for members with their status matched will begin with sailings departing on June 5, 2024.
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